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Davey Winner Story

Before It Happened
by Lmgpr

2022 Gold
Websites: Branding

"Winning a Davey Award validates that Before It Happened meets a very high standard of creativity. This was a new venture and we took a leap of faith to create the show that is noteworthy to much larger produced shows."

We’re excited to share our first spotlight this season about Gold Winner (Websites – Branding) Before It Happened. We spoke with Donna Loughlin Michaels, the President & Founder of Lmgpr, an agency with high-impact results, tenacity and creativity in leading strategic public relations programs for innovative emerging markets.

What inspired the creative direction for Before It Happened?
As a PR agency founder I place a lot of clients on podcasts.  However, I saw a gap during the pandemic to feature not just my clients but authorities in an array of industries beyond my technology sector.  I listened to a lot of entrepreneur podcasts and saw an opening for a new concept.  So many podcasts feature unicorn and Fortune 500 companies but few feature the entrepreneur in markets such as food science, agriculture, robotics, artificial intelligence, smart homes and transportation.  The Before It happened concept goes behind the scenes when the visionary or entrepreneur decided to go for their moon shot..and the future they imagine.

How big is the team?
Myself as the producer, story curator and host; production team of 2 and social media manager.
(Pictured above: Studio Pod producer Katie Sunku Wood, our writer and website manager)

What is the culture like at Before It Happened?
Before It Happened is a highly collaborative and creative team. I search wide for the guests on our show and review them with the team based on how visionary the story is. Once we decide I conduct a one hour interview then we narrate the story and the rest is magic.

What does winning a Davey Award mean to you and your team?
Winning a Davey Award validates that Before It Happened meets a very high standard of creativity. This was a new venture and we took a leap of faith to create the show that is noteworthy to much larger produced shows.

Follow Before It Happened
Connect with Donna Loughlin

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