Categories

Work may be entered into more than one category and will be reviewed separately for each category entered. All entries entered into multiple categories will be eligible for recognition in each and will be evaluated accordingly.

Websites

General

Sites encouraging or promoting change, movement, reform, revolution, or involvement.
Websites produced for arts organizations, galleries, museums, performing arts groups, or individual artists—evaluated on creative design, content presentation, and service to the artistic community.
Sites dedicated to various associations.
Sites dedicated to the Automotive industry. Includes sites about manufacturers, autos, auto parts and accessories, auto reviews, industry news and info, sales and rentals.
Sites providing financial services and/or information. These include online stock trading, financial news, mortgage information, credit cards, or investor/banking relations and services.
Sites or blogs that promote the use, production, or distribution of beauty and/or cosmetic products.
Sites that support and promote belonging and inclusion of all kinds
Sites that promote the use of living systems and organisms to develop or make products.
Sites created to serve as weblogs or online journals for individuals or personal experiences.
Sites designed for launching or furthering a companies/products brand recognition
Sites focusing on Charitable Organization content
Sites creating a connection and/or communication through shared interests, opinions, and similarities. These sites can target a broad audience or small focus group.
Sites dedicated to the construction industry. Includes construction companies and equipment manufacturers/dealers.
Sites dedicated to individuals or companies engaged in the business of giving expert advice to people working in a professional or technical field.
Sites for consumer goods, products or services.
Websites developed for internal or external corporate communications purposes—including investor relations sites, annual report microsites, employee portals, and brand newsrooms.
Sites that feature or created to promote information, directives, or support during a crisis
Sites for museums, parks, zoos, gardens, aquariums, theaters, arenas and any other institutions of cultural significance.
Sites that are education focused, support education, or provide online assistance and service. This category includes content for students of any age, children through adults, as well as tools and information for educators and scholastic administrators.
Sites promoting specific events including concerts, fairs, festivals, sporting events, tours, or other events.
Sites or blogs that feature personal style, clothing, design, and accessories. These include fashion and beauty editorial and style guide sites.
Sites dedicated to promoting and introducing films, television, movies and streaming video. These include promotional sites, news, magazines, film reviews and archives.
Sites providing financial insight and/or information. These include online stock trading, retirement, financial news, loan information, credit cards, or investment services.
Sites that provide information or products specifically for personal health, physical fitness, and well-being.
Sites marketing food and drink items including candy, fresh and frozen food, perishable and canned goods, soft drinks, juices, and water. Also sites providing recipes, recommendations, or instruction on food and beverage related topics.
Sites promoting all things pertaining to government affairs. These include sites that enable action, offer support and help, present government documents and forms, and provide a link to services available by government agencies and organizations.
Sites providing information and advice on physical health and overall personal well-being. These may include medical sites, diagnosis and treatment, as well as general health discussions. Health also includes mental health, educational and fitness Web sit
Sites that provide information on travel accommodations and reservations.
Sites for law firms, legal service providers, pro-bono legal services, and self-help legal information that feature content on legal issues, trials, court decisions, or legal advocacy.
Sites featuring content that celebrates, promotes, or explores the LGBTQ+ community
Sites featuring advice on personal interests and topics that allow you to live as you choose. Special interest sites such as gardening, home improvement, cooking, and similar subjects.
Sites that are dedicated to business or consumer magazines, can include offline magazine sites or sites published only online.
Sites relating to the production of goods or services available to consumers; includes factories, distributors, warehouses, and wholesalers.
Sites dedicated to the sharing of music or music related information. These sites may provide listening samples and demos or promote music education and awareness. Includes musician and record labels' sites, concert promotion, or provide general insight
Sites developed for the distribution of current events and up to date information.
Sites dedicated to not for profit charities and organizations
Websites that do not fit within any established Websites category—evaluated on creative design, user experience, and overall effectiveness relative to the site's stated purpose.
Sites dedicated to the advancement or presentation of performing arts. Includes theater, opera, dance, comedy, music, and drama, as well as the performers and producers of each.
Sites Marketing or detailing prescription or non-prescription drugs, medical advice and recommendations, online pharmacies, or corporate sites providing information on pharmacology.
Sites for professional services including consultants, financial advisors, accountants and general service providers.
Sites relating to the development and connection of an organization to its intended audience for a particular topic, issue, or messaging objective.
Sites for the production and distribution of various forms of information including both printed and electronic material.
Sites for the sale or rental of residential or commercial property, including listings, brokers, real estate agents, holding firms, time shares, and any other resource relating to real estate.
Sites focusing on religion or faith, honoring God(s) or any other divine entity. These include sites which provide information about the history, practice, and advancement of spirituality, church, temple, and religious organization sites, online support a
Sites for restaurants, bars, diners, fast food chains, and eateries.
Sites designed for promoting retail stores or online retail outlets
Sites for schools including pre-schools, elementary, jr. high and high school, both public or private, also includes trade schools, colleges, universities and institutions providing continuing education opportunities.
Sites distributing information or encouraging the study of science. These include experiments, research projects, science museums, clubs/organizations, laboratories, and those promoting academic exploration.
Sites designed to promote a business
Sites dedicated to professional services and utilities industry.
Sites providing consumers with online shopping including the sale of products and services, retail corporate Websites, and general product support.
Sites designed to promote small businesses, as well as sites providing goods or services specifically to small businesses
Sites featuring, or created for, the promotion of overall societal well being, including causes, events, fundraisers, etc.
Sites that promote or draw interest to social issues.
Sites for sporting news, teams, scores, statistics, predictions, sporting events, history, rules and regulations. Includes fantasy, fan, and general information sites.
Sites that seem odd or tend to stray away from the norm. This category includes sites that promote a new way of thinking or present non-traditional ideas and behavior as well as those that are considered a bit bizarre.
A website designed and built by a student or student team as part of an academic program, independent project, or extracurricular initiative—evaluated on design quality, user experience, and creative ambition.
Sites designed for promoting goods or companies that are environmentally friendly
Sites that promote travel destinations, activities, and attractions. Includes promotional and informational websites, city, country or regional sites, as well as chamber of commerce sites.
Sites dedicated to training exercises, videos, or courses
Sites for all aspects of transportation, including various modes of travel and all that makes it possible.
Sites that provide travel services and information. These include online agents for purchasing tickets, hotel rooms, rental cars, vacation packages and other travel services. Includes online travel guides, travel writing, and travel tools.

Features

Only the art direction of the piece is judged
Honoring cutting-edge approaches to making websites inclusive and adaptive.
Only data visualization aspects of a site will be evaluated
Individual Achievement award related only to Home Page design
Individual Achievement award related only to Best Practices
Only the use of a survey or questionnaire within the piece will be evaluated
Only the AI Integration & Automation elements will be evaluated
Individual Achievement award related only to Animation/Illustration.
Only the utilization of technological advancements will be evaluated
Individual Achievement award related only to Site Navigation
Individual Achievement award related only to the use of Video/Moving Images
Only the means by which the user and a computer system interact will be evaluated
The computer system interface will be evaluated from a user's viewpoint
Only the remote or virtual experiences within the piece will be evaluated
Site judged solely on the overall visual design and appearance.
Site judged solely on the overall visual design as it relates to the usability and function
Honors a website that demonstrates exceptional visual graphics craftsmanship—including illustration, iconography, custom imagery, and decorative visual elements that elevate the overall design.
Individual Achievement award related only to Copywriting
Only the user experience through navigation and site structure will be evaluated
Only sites that have undergone a redesign and/or rebrand will be evaluated.

Design & Print

Business to Business

B2B brand material that specifies how the company or product is to be represented in the eyes of the rest of the world
Direct Marketing pieces/promotions created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Only the cover of the editorial magazine will be evaluated
An article or regular feature of a newspaper, magazine, website, etc. more than one page in length
Magazines created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Magazine advertising created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)

Consumer

B2C brand material that specifies how the company or product is to be represented in the eyes of the rest of the world
Direct Marketing pieces/promotions created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Only the cover of the editorial magazine will be evaluated
An article or regular feature of a newspaper, magazine, website, etc. more than one page in length
Magazines created as a communications and marketing tool between businesses and consumers
Magazine advertising created as a communications and marketing tool between businesses and consumers
Newspaper advertising created as a communications and marketing tool between businesses and consumers

Corporate Identity

Corporate/Company material that specifies how the company is to be represented in the eyes of the rest of the world
Corporate/Company collateral
Corporate/Company material that specifies how the company is to be represented in various forms of promotional material
Corporate/Company logos
Print and design work that does not fit within any of the established Design & Print categories—evaluated on creative quality, craft, and effectiveness relative to its intended purpose.
Corporate/Company materials offering unique and outstanding package design
Corporate/Company promotional materials

Design & Print Collateral

Printed material created to convey the current state of a company/corporation as well as developments that happened throughout the previous year
Printed material created in brochure format to inform people about a company, product or service
Printed material created in newsletter format to give people news and information about a company, product or service

Direct Mail

Direct Marketing pieces/promotions created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Direct Marketing pieces/promotions created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)

Individual Achievement

Individual Achievement award related only to Art Direction
Individual Achievement award related only to Copywriting
Only the use of Creative Data Presentation will be evaluated.
Individual Achievement award related only to Graphic Design
Individual Achievement award related only to Art Illustration
Individual Achievement award related only to Photography
Print or design work created by a student or student team as part of an academic program or independent project—evaluated on craft, concept, and creative execution across any print or design format. This category is limited to enrolled students only.

Outdoor/Environmental

Promotional material created to be displayed on a billboard
Projections and soundscapes designed for outdoor or environmental use.
Promotional material created for indoor or outdoor displays
Promotional material created to be displayed on various forms of public transportation (including buses, cabs, trains as well as stations and airports)

Print Campaign

Print campaigns created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Print campaigns created for communications or commerce between a company and a consumer (as distinguished from dealings between companies)
Print campaigns created for launching or furthering a companies/products brand recognition
A print campaign series for healthcare providers, hospitals, pharmaceutical brands, or wellness organizations—spanning three or more related print pieces.
Print campaigns created for promoting non-profit organizations

Promotional

Promotional material created to relate specific information to current or potential customers/clients (business start-up, product launch, address change, etc.)
Wearables and accessories designed/created for promotional purposes, including shirts, hats, bags, jackets socks, shoes and more.
Promotional material created to showcase available products
Promotional material created to enhance a products appearance (book, CD, DVD, etc.)
Promotional material created in card format
Package design for a specific product
Promotional material created in poster format
Promotional material created to give potential clients/customers information about a product or service
Promotional material that may not fit into other categories

Public Service

Brochure created as a communications and marketing tool for messaging aimed at informing the general public
Magazine advertising created as a communications and marketing tool for messaging aimed at informing the general public
Print advertising created as a communications and marketing tool for messaging aimed at informing the general public

Video

Commercials

General

Commercials promoting the entertainment industry (clubs, amusement parks, movies, theater, etc.)
Commercials promoting autos, auto parts, accessories, etc.
Commercials promoting banking and financial well-being
Commercials focusing on belonging and inclusion of all kinds
Commercials promoting consumer products and services
Commercials produced to improve or enhance the public view of a corporation
Commercial that promotes, informs or explores Environmental Issues & topics or Sustainability Efforts and Programs.
Commercial that promotes live events or venues.
Commercials promoting food and beverages
Commercial that promotes Government Agencies, Municipal Organizations, Public-facing Issues & Related Programs.
Commercials promoting the healthcare industry and pharmaceuticals.
Commercial that promotes any legal entity (firms, attorneys, pro-bono legal aid, mediation, trials, court systems, legal council, legal news & press)
Commercials promoting content that celebrates, promotes, or explores the LGBTQ+ community
Commercials made or done on a small or reduced budget
TV Commercials promoting non-profit organizations
TV Commercials promoting political issues or candidates
TV Commercials promoting any professional service
TV Commercials promoting public service, education and activism
Commercials produced specifically to recruit an audience to a specific organization or team
TV Commercials promoting schools, colleges, or universities
Commercials created to promote overall societal wellbeing, including causes, events, fundraisers, etc.
TV Commercials promoting sporting events, sporting goods, organizations, etc.
TV Commercials promoting the travel and tourism industry

Campaign Categories

Commercial campaigns promoting any art or cultural entity, which includes fine art, books, performing arts, architecture, design, cuisine, music, film and television, pop culture etc.
Commercial campaigns promoting autos, auto parts, accessories, etc.
Commercial campaigns promoting banking and finance resources, institutions, programs, etc.
Commercial campaigns created to promote belonging and inclusion.
Commercial campaigns promoting products and services aimed at the consumer
Commercial campaign that promotes, informs or explores Environmental Issues & topics or Sustainability Efforts and Programs.
Commercial campaigns promoting food and drink, including chef and restaurant profiles, culinary history, recipes, reviews, etc.
Commercial campaign which promotes Government Agencies, Municipal Organizations, Public-facing Issues & Related Programs.
Commercial campaigns promoting the healthcare industry, facilities, personalities, medicines and supplements etc.
Commercial campaign which promotes any legal entity (firms, attorneys, pro-bono legal aid, mediation, trials, court systems, legal council, legal news & press)
Commercial campaigns promoting non-profit organizations, facilities, personalities, etc.
Commercial campaign which promotes any political office, platform, candidate, campaign or program.
Commercial campaigns promoting any professional service, service facilities, promotional content, etc.
Commercial campaigns promoting public service issues, activism, and societal concerns.
Commercial campaigns promoting schools, colleges, or universities
Commercial campaigns created to promote overall societal wellbeing, including causes, events, fundraisers, etc.
Commercial campaigns promoting sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.
Commercial campaigns promoting travel and tourism (airlines, vacation rentals, resorts, destinations, auto-rentals, etc.)

Craft

Individual Achievement award related only to Art Direction
Honors a commercial in which AI tools contributed meaningfully to the craft—whether in concept development, visual effects, animation, music, or production workflow—evaluated on the quality and intentionality of that integration.
Individual Achievement award related only to Animation
Individual Achievement award related only to Humor
Individual Achievement award related only to Videography/Cinematography
Individual Achievement award related only to Copywriting
Individual Achievement award related only to Editing
Only the use of music within the commercial will be evaluated

Non-Broadcast

Film/Video

Film or video produced to inform or instruct viewers about any art or cultural program or entity, which includes fine art, books, museums, performing arts, architecture, design, cuisine, music, film and television, pop culture etc.
Film or video that supports and promotes belonging and inclusion of all kinds
Film or video produced to improve or enhance the public view of a corporation
Film or video produced to promote a specific product or service
Film or video produced inform viewers about important/interesting events or people
Film or video produced to instruct viewers
Film or video produced relay information to employees
Film or video produced to entertain
Film or video that supports and promotes environmental issues & topics and sustainability efforts.
Non-broadcast video content produced for banking, financial services, fintech, insurance, or investment organizations—including internal communications, explainers, and brand films.
Film or video produced to inform or instruct viewers about Government Agencies, Municipal Organizations, Public-facing Issues & Related Programs.
Film or video produced to inform/instruct viewers about healthy lifestyle choices
Film or video produced to inform or instruct viewers about any facet of the medical or pharmaceutical industries
Film or video produced inform viewers about important/interesting events or people
Film or video produced to demonstrate procedures and techniques
Film or video produced to inform or instruct viewers about legal topics, issues or entities (firms, attorneys, pro-bono legal aid, mediation, trials, court systems, legal council, legal news & press)
Film or video produced for under $700 a minute
Film or video produced to motivate or inspire viewers
Film or video produced for a non-profit organization
Non-broadcast video or film work that does not fit within any established Non-Broadcast category—evaluated on creative quality, production craft, and effectiveness for its intended audience.
Film or video produced to relate news or information to the public
Film or video produced to influence potential employees
Film or video created to promote overall societal well being, including causes, events, fundraisers, etc.
Film or video produced to inform or influence people about social issues
Film or video produced to instruct company employees
Film or video featuring content promoting and/or celebrating a particular workplace and/or company culture.

Film/Video Craft

Individual Achievement award related only to Art Direction
Individual Achievement award related only to Animation
Individual Achievement award related only to Graphics
Individual Achievement award related only to Humor
Individual Achievement award related only to Music
Individual Achievement award related only to Videography/Cinematography
Individual Achievement award related only to Editing

Online Film & Video

General

Online film and video content that meaningfully features animation.
Film or video produced to promote the Arts, cultural history, Institutions or issues.
Online film and video content that supports and promotes belonging and inclusion of all kinds
Film or video produced to make people laugh
Online video content produced to communicate during or about a crisis—including emergency response communications, public health messaging, or rapid-response brand or organizational statements.
Film or video produced inform viewers about important/interesting events or people
Film or video produced to educate viewers or pertaining to an educational institution.
Film or video produced to entertain or to cover entertainment topics.
Online video content produced to document, promote, or broadcast live events—including hybrid experiences, virtual gatherings, conferences, concerts, and streamed performances.
Original online content centered around or created on behalf of any facet of the finance, banking and payments industries
Online video content produced for banking, financial services, fintech, insurance, or investment brands—including explainers, brand stories, and promotional films.
Original online content centered around or created on behalf of Government Agencies, Municipal Organizations, Public-facing Issues & Related Programs.
Film or video produced inform/instruct viewers about healthy lifestyle choices
Original online content centered around or created on behalf of the medical or pharmaceutical industries
Content focused on how-to instructional topics as well as do-it-yourself projects. Includes Videos from all topics of interest.
Online video content produced in an infomercial format—demonstrating a product or service through extended, educational, or demonstration-style presentation designed to drive direct response.
Film or video produced to inform viewers
Original online content centered around or created on behalf of any legal entity (firms, attorneys, pro-bono legal aid, mediation, trials, court systems, legal council, legal news & press)
Videos promoting content that celebrates, promotes, or explores the LGBTQ+ community
Film or video produced to accompany a song
Film or video production featuring nature or wildlife content
Film or video production relaying current events
Online content produced for a non-profit organization.
Film or video produced to promote a specific product or service
Original online content documenting public service issues, activism and/or societal interests. Individual episodes or entire series may be entere
Film or video production featuring religious or spiritual content
Film and Video content dedicated to science & technology.
Film or video production featured at the beginning of a program (including animation, graphics,etc.)
Online film and video content created to promote overall societal well being, including causes, events, fundraisers, etc.
Online film and video content dedicated to social issues.
Online video content that is featured on a social media platform
Film or video production about sports (including events, news, promotions, etc.)
For students of any age who have designed or developed web videos or projects for academic purposes or as part of a personal portfolio. Exclusively for works created and inspired by students.
Film or video produced to promote product or company that is environmentally friendly, or to inform viewers about environmentally friendly practices
Short-form teaser video content created on behalf of a brand in order to promote a film or TV series, game, live event, or other form of entertainment
Film or video produced to promote the travel and tourism industry

Campaign & Series

Online film and video series that meaningfully features animation.
Film or video series produced to promote the Arts, cultural history, Institutions or issues.
Online film and video series that supports and promotes belonging and inclusion of all kinds
Online video series featuring humorous content that debuted on the internet
Video series featuring documentary content that debuted on the internet
Film or video produced to educate viewers or pertaining to an educational institution.
Film or video series produced to entertain or to cover entertainment topics.
Film or video series produced to showcase or broadcast live events or performances.
Original online content series centered around or created on behalf of any facet of the finance, banking and payments industries
Original online content series centered around or created on behalf of Government Agencies, Municipal Organizations, Public-facing Issues & Related Programs.
Film or video series produced inform/instruct viewers about healthy lifestyle choices
Original online content series centered around or created on behalf of the medical or pharmaceutical industries
Online film and video campaign or series demonstrating a skill or process.
Original online content series centered around or created on behalf of any legal entity (firms, attorneys, pro-bono legal aid, mediation, trials, court systems, legal council, legal news & press)
Online film and video campaign or series that promotes the music industry, streaming services, artists, etc.
Film or video series produced to promote specific products or services
Online film and video campaign or series that promotes political change, public participation in civics, government pursuits and policies, or social activism
Film and Video series dedicated to science & technology.
Online film and video campaign or series that promote sporting news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.
Film or video series produced to promote products, programs or companies that are environmentally friendly, or to inform viewers about environmentally friendly practices
Film or video series produced to promote the travel and tourism industry

Craft

Individual Achievement award related only to Art Direction
Recognizes an online film or video that made exceptional use of AI tools in its production—whether for visual effects, animation, color, editing assistance, or generative imagery—evaluated on craft quality and intentional integration.
Individual Achievement award related only to cartoons, illustrations, motion graphics, and images.
Individual Achievement award related only to Graphics
Individual Achievement award related only to Humor
Individual Achievement award related only to Music
Individual Achievement award related only to Videography/Cinematography
Individual Achievement award related only to Copywriting
Individual Achievement award related only to Editing

Advertising & Marketing

Integrated Campaign

Integrated or Multi-channel campaigns targeted toward a senior/elderly audience.
Integrated or Multi-channel campaigns targeted toward a young audience (children, teens, college-age people)
Celebrates an integrated campaign that strategically and creatively incorporated AI tools—whether generative, analytical, or automation-driven—to enhance storytelling, production, or audience engagement.
Campaigns that center around the arts & entertainment, including film, tv, music, theater, dance, visual arts and live events
Advertising and Marketing campaigns utilizing more than one form of media created for communications or commerce between companies (as distinguished from dealings between a company and a consumer)
Advertising and Marketing campaigns utilizing more than one form of media created for communications or commerce between a company and a consumer (as distinguished from dealings between companies)
Integrated campaigns dedicated to belonging and inclusion topics of all kinds
Campaigns utilizing more than one form of media that effectively raised awareness for a specific cause.
Multi-channel campaign centered around community engagement and outreach
Campaigns that center around fashion, beauty, shopping and other hobbies and interests, including wellness, fitness, cooking, crafts, and more
Honors an integrated campaign produced for banking, financial services, fintech, insurance, or investment brands, connecting meaningfully across multiple media channels.
Campaigns utilizing more than one form of media to promote anything pertaining to government, services & programs available by government agencies and municipal organizations. All levels of government (i.e. State, Provincial, Federal, Country, City, Community, Etc) are eligible.
Multi-channel ampaigns that center around any aspect of healthcare, including medicine, doctors, clinics, hospitals, treatments and wellness.c
Campaigns utilizing more than one form of media to effectively promote anything pertaining to legal services, lawyers, law firms and legal programs.
Honors an integrated campaign designed to serve a local or regional market, celebrating the distinct voice, cultural specificity, and community impact that non-metro agencies deliver.
Campaigns utilizing more than one form of media that effectively execute the intended marketing strategy
Celebrates an integrated music campaign that strategically and creatively elevated an artist, release, or musical project through cohesive storytelling, production excellence, and meaningful audience engagement.
Advertising and Marketing campaigns utilizing more than one form of media created for promoting non-profit organizations
Advertising and Marketing campaigns utilizing more than one form of media created for launching or furthering a companies/products brand recognition
An integrated campaign designed to reposition, reintroduce, or refresh a brand identity across digital and traditional touchpoints.
Advertising and Marketing campaigns utilizing more than one form of media created to recruit an audience to a specific organization or team
Campaigns utilizing more than one form of media to effectively promote Educationational Institutions, Schools and Universities and their programs.
Advertising and Marketing campaigns utilizing more than one form of social media
An integrated campaign that places environmental sustainability, climate action, or responsible resource use at the center of its creative and strategic messaging across multiple channels.
Multi-channel campaigns that center around travel, tourism & leisure, including air-, train- and boat-travel, hospitality & lodging and sightseeing, tours, leisure activities and more

Online Advertising & Marketing

General

Online advertising targeted toward a senior/elderly audience.
Online promotional content that is targeted toward (or promotes products/services for) a young audience (children, teens, college-age people)
Online advertising content created to promote Arts & Entertainment of any kind (events, concerts, museums, festivals, Music, Theatre, Film, Television, Podcasts, dance, circus, opera, visual arts, etc)
Online promotional content that is meant for a B2B audience.
Online promotional content that support and promote belonging and inclusion of all kinds
Banners, display, and rich media advertising created for communications or commerce
Direct marketing utilizing email as a primary means of communicating to an audience
Online promotional content that supports and promotes Environmental or Sustainability programs and services
Online promotional content that support and promote Events of any kind
Online promotion created for/as a landing page
Online advertising content created to promote overall societal well being, including causes, events, fundraisers, etc.
Online advertising and marketing efforts executed through social media platforms as standalone placements or ongoing brand presence—including paid social, boosted content, and platform-specific executions.
Online promotional content in video format

Campaign

Online promotional campaign targeted toward a senior/elderly audience.
Online promotional campaign targeted toward a young audience (children, teens, college-age people)
Online promotional campaign supporting Arts & Entertainment properties of any kind (including Film, Television, Music, Dance, Theatre, Live Events. Visual Arts, Museums, Arts Institutions, Circus, Festivals etc)
Online promotional content campaign that is meant for a B2B audience.
Banners, display, and rich media advertising campaigns
Online advertising campaigns that support and promote belonging and inclusion of all kinds
Online promotions created for launching or furthering a companies/products brand recognition
Direct marketing campaign utilizing email as a primary means of communicating to an audience
Online promotional content campaign that supports and promotes Environmental or Sustainability programs and services
Direct marketing utilizing a newsletter format as a primary means of communicating to an audience
Online promotions created for promoting non-profit organizations
An online advertising or marketing campaign executed primarily through social media platforms—evaluated on platform-native creative strategy, audience engagement, and overall campaign effectiveness.
An online campaign that positions a brand, organization, or individual in relation to a social responsibility mission—communicating values, ethical commitments, or community contributions across digital channels.
Online promotional content in video series format

Features

Only the eCommerce element of the project will be reviewed.
Only work done pro bono will be evaluated
Only the animated portion of the entry will be evaluated
Only the use of technological advancements will be evaluated
Only the video and motion graphics of the entry are evaluated
Only the copy or writing in the entry will be evaluated

Mobile

Mobile Apps & Sites

Mobile apps and sties that support and promote diversity, equality and inclusiveness of all kinds
Mobile sites and apps developed specifically for the act or process of acquiring knowledge or the distribution of educational content .
Mobile apps or sites centered on environmental sustainability themes—including conservation, carbon tracking, eco-lifestyle tools, or climate awareness platforms.
Mobile sites and apps developed specifically for games of all types, including action, sports, fantasy, board, or logic. These Apps provide direct gaming participation for individuals, or multi-player.
Honoring mobile apps and sites created by or dedicated to government or municipal organizations, programs, issues, events or information
Mobile sites and apps developed specifically to provide reviews of products or services for either consumer or business audiences. These include restaurant reviews, travel reviews, business reviews, buying guides, best-of resources, and product and price
Honoring mobile apps and sites that support healthcare management, enhance patient experiences, and provide medical information or services on the go.
Honoring mobile apps and sites that offer legal resources, services, or support, improving accessibility to legal assistance for consumers.
A mobile site or app featuring content that celebrates, promotes, or explores the LGBTQ+ community
A redesigned version of an existing mobile site—evaluated on the improvements made to user experience, visual design, navigation, and overall performance relative to the prior version.
Mobile App or site developed for the distribution of news, current events and politics. These may be offshoots of established broadcast or other existing news operations, or developed specifically for online news.
Mobile apps or sites designed to promote, sell, or support a specific product or consumer service—including e-commerce platforms, service booking tools, and product experience apps.
Mobile apps or sites developed for government agencies, civic organizations, or public service purposes—including emergency resources, civic engagement tools, and community information platforms.
Recognizing mobile platforms that enhance student engagement, streamline communication, and improve educational experiences for schools and universities.
Mobile apps or sites created for nonprofit organizations, charitable causes, or social impact initiatives—designed to drive awareness, donations, volunteerism, or community action.
Mobile apps or sites built for sports teams, athletic organizations, fitness brands, or recreational activity platforms—including scheduling, performance tracking, and fan engagement tools.
A mobile app or site designed and built by a student or student team as part of an academic program or independent project—evaluated on user experience, interface design, technical execution, and creative concept. This category is limited to enrolled students only.
Mobile sites and apps developed specifically for the distribution of knowledge for physical, mental, and social well-being, which includes includes fitness, mental health, exercise, alternative medicine and nutrition.

Mobile Features

Honoring features that enhance mobile accessibility, including voice navigation, haptic feedback, or assistive AI.
Recognizing AI-driven personalization, chatbots, automation, and generative AI experiences in mobile apps.
Integrated mobile experiences that include at least 2 types of media, at least one of which must be designed for a mobile device. Work should highlight communication between the mobile device and the additional media.
Mobile sites and apps that set a standard of excellence in their innovation, ease of use, advanced features, and design.
Only the integration of Emerging Technology within the Mobile App or Site will be evaluated
Only the photography used in the entry will be evaluated
Only the streaming video used in the entry will be evaluated
Mobile sites or apps that portray a standard of excellence for user experience with innovative design and user centered functionality.
Mobile sites or apps that portray a standard of excellence with its user interface design.
Mobile site or app judged solely on the overall visual design and appearance.
Mobile site or app judged solely on the overall visual design as it relates to the usability and function of the site.

Branded

Branded Entertainment

General

Video Content featuring original cartoons, illustrations or digitally animated images on behalf of a brand in order to convey a marketing message
Video content centralized on visual arts, performing arts, Entertainment, Media, lifestyle, Fashion or any facet of culture. general to effectively and creatively communicate a message on behalf of a brand or product
Branded video content that celebrates, promotes, or explores belonging & inclusion in any form.
Videos, commercials and advertisements created to promote a new product, service, or identity.
Branded video content promoting communication, interaction, involvement, and exchange between an organization or group and a community
Video Content in documentary format that promotes products or services on behalf of a brand in order to convey a marketing message.
Video content centralized on environmental principles, studies, causes or sustainability in general to effectively and creatively communicate a message on behalf of a brand or product
Experiences and events which integrate a product, message or service on behalf of a brand.
Highlighting branded video content that educates, inspires, and informs audiences about medical treatments, hospitals, clinics, healthcare advancements & initiatives and pharmaceutical innovations.
Honoring branded video content that educates or informs about legal topics, legal services, law firms or provides insights into the justice system.
Individual or episodic video content of at least 3 minutes that integrates products, facilities, or services on behalf of a brand.
Individual or episodic video content less than 3 minutes in length that integrates products, facilities, or services on behalf of a brand.
Video Content that promotes a brand’s quest to improve civil and social life
Video content centralized on games of any kind, athletes, teams, or sports in general to effectively and creatively communicate a message on behalf of a brand or product

Branded Campaign

Branded entertainment campaigns that promote the Arts, Institutions, Entertainment, Media, Design, Fashion, Architecture or any facet of pop culture.
Branded entertainment campaigns that promote products and services offered specifically to businesses (as opposed to consumer goods)
Branded entertainment campaigns that promote a branded product, service, or identity.
Branded video content campaigns that celebrates, promotes, or explores diversity, equity & inclusion in any form.
Video Content Series in documentary format that promotes products or services on behalf of a brand in order to convey a marketing message.
Video content series focused on environmental principles, studies, causes or sustainability in general to effectively and creatively communicate a message on behalf of a brand or product
Highlighting branded campaigns which educate, inspire, and inform audiences about healthcare advancements, wellness initiatives, and pharmaceutical innovations.
Highlighting branded campaigns which educate or inform audiences about legal topics, legal services, law firms or provides insights into the justice system.
Video, commercial or advertisement series created to promote a product or service.
Branded entertainment campaigns that promote social media
Branded entertainment campaigns that promote social responsibility
Video content series focused on games of any kind, athletes, teams, or sports in general to effectively and creatively communicate a message on behalf of a brand or product

Features

Recognizes a branded entertainment piece in which AI tools played a meaningful creative role—whether in scriptwriting, visual production, animation, music, or post-production, demonstrating intentional and effective AI integration.
Recognizes a branded video in which animation—whether 2D, 3D, or motion graphic—serves as the primary visual language, demonstrating creative excellence and effective brand communication.
Celebrates branded video content distinguished by the quality of its motion graphics, kinetic typography, or design-driven visual storytelling in service of a brand message.
Recognizes branded video content that uses original or licensed music in an exceptional, purposeful way—where the music meaningfully elevates the storytelling or emotional impact of the piece.
Honors branded video content that demonstrates exceptional cinematography, visual composition, camera work, or overall production craft in service of the brand narrative.
Only the copywriting of the piece will be judged
Recognizes a branded video in which the editing craft—pacing, rhythm, transitions, and story assembly—plays a primary role in delivering the creative impact and brand message.

Digital Content

Branded Digital Content

Branded Content targeted toward to a senior citizens and elderly audience.
Branded Content targeted toward to a young audience (children, teens & college-age people).
Branded content that promotes the arts and entertainment ventures including music, television, film, theater, dance, visual arts and live performances
Branded content that promotes products and services offered specifically to businesses (as opposed to consumer goods)
Branded content videos, articles, or programs that promote a cause or cause-related events, activities, or organizations
Branded content videos, articles, or programs that promote communication, interaction, involvement, and exchange between an organization or group and a community
Branded content videos, articles, or programs that focus on examples of diversity, equity and inclusion of all kinds
Branded digital content that promotes education, learning, intellectual growth, and discovery.
Branded digital content that promotes topics, studies and causes related to the environment & sustainability
Branded digital campaigns that promote products, services or information related to Fashion, Beauty or Lifestyle Categories, which could include shopping, travel, cooking, wellness, etc.
Branded content videos, articles, or programs that promote financial institutions and/or information
Branded content videos, articles, or programs that focus on food and drink
Branded content that promotes personal health and well-being
Honoring branded digital content of any format that educates, promotes, inspires or informs audiences about healthcare advancements, wellness initiatives, and pharmaceutical innovations.
Highlighting branded digital content that educates, promotes, inspires or informs audiences about legal topics, legal services, law firms or provides insights into the justice system.
Branded content that promotes products and services, including consumer packaged goods, consumer electronics, retail services, etc.
Branded digital campaigns that promote travel and tourism, including transportation, hospitality & lodging, cruises, dining, activities, sightseeing and all other aspects.

Features

Only the use of the emerging tech will be reviewed.
Recognizes exceptional copywriting within digital content—whether for branded campaigns, editorial features, or digital storytelling—evaluated on clarity, voice, persuasion, and creative craft.

Branded Digital Campaigns

Branded Content targeted toward to a young audience (children, teens & college-age people).
Branded Content Series targeted toward to a senior or elderly audience.
Branded digital campaigns that promote the arts and entertainment world, including, movies, events, and video games.
Branded campaign of videos, articles, or programs that focus on examples of belonging and inclusion of all kinds
Branded digital campaigns that promote education, learning, intellectual growth, and discovery.
Branded digital campaigns that focus on fashion, beauty, or general lifestyle topics
Branded digital campaigns that promote topics products & services related to banking, investment & Financial services
Branded digital campaigns that promote on food and drink services, facilities, products, etc.
Branded digital campaigns that promote personal health and well-being
Highlighting branded digital content series or campaigns which educate or inform audiences about healthcare advancements, wellness initiatives, and pharmaceutical innovations.
Highlighting branded digital content series or campaigns which educate or inform audiences about legal topics, legal services, law firms or provides insights into the justice system.
Branded digital campaigns that promote products and services, including consumer packaged goods, electronics, technology, retail, business, and financial services
Branded digital campaigns that promote leisure, travel and tourism destinations

AI & Immersive

AI Applications & Platforms

Recognizes a custom AI agent, workflow automation tool, or AI-powered process built for a client or internal use—submitted via a live URL, demo video, or documented case study.
Celebrates a branded chatbot, conversational AI interface, or AI-powered interactive experience designed for customer engagement, support, or storytelling—accessible via live URL or documented demo.
Honors a software product, platform, or developer tool built with AI-assisted code generation, code review automation, or AI-integrated development pipelines—submitted via live URL or video demo.
Honors platforms that generate creative work—images, video, copy, audio, or interactive experiences. Evaluated on creative quality, intentionality, and effective use of the medium.
An AI-driven project—including generative creative work, AI tools, chatbots, or AI-assisted campaigns—created by a student or student team as part of an academic program or independent initiative. This category is limited to enrolled students only.

AI Features

Exceptional UI/UX design for an AI-powered product, demonstrating clarity, trust-building, and human-centered interaction.
Celebrates a marketing or product experience that used AI to deliver personalized content, recommendations, or interactions at scale—submitted via live URL, demo video, or documented case study.
Most innovative, effective or creative use of Animation in AI platforms or integrations
An AI application demonstrating transparent, fair, and privacy-respecting design and deployment practices.

Virtual & Immersive Experiences

Best, most innovative, and effective or creative use of video in which the viewer can pan and rotate the camera view 360 degrees, creating an immersive environment
Honoring Projects which harness AI tools for Creative Generation or in a creative manner.
Project which integrates AI elements as a tool or utility.
Immersive or Virtual content, tools & experiences designed for any aspect of real estate, development, architecture, interior design, landscaping or construction, whether consumer, b2b or internal.
Virtual or Immersive experiences including conferences, virtual exhibits, events, games, etc, dedicated to arts and culture
Technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view
Immersive or Virtual experiences including conferences and meetings, virtual exhibits, events, games/worlds, etc, dedicated to education or Educational institutions
Immersive or Virtual experiences including virtual exhibits, events, concerts, etc, that pertain to specific events and festivals
Remote or Immersive experiences including conferences and meetings, virtual exhibits, events, games, VR or Metaverse applications etc, featuring fashion collections, designers or retail integrations.
Immersive or Virtual content, tools & experiences designed for any aspect of finance, payments, asset management or banking.
Immersive or Virtual content, tools & experiences designed for any aspect of Government Agencies, Municipal Organizations, Public-facing Issues & Related Programs.
Immersive or Virtual content, tools & experiences designed for any aspect of Medicine, Healthcare, Biotechnology, Treatments, Clinics, Hospitals & Pharmaceuticals.
Experiential & Immersive experiences performed using in-store displays or materials
Experiential & immersive interactions that are experienced in real time
Remote or Virtual experiences including conferences and meetings, virtual exhibits, events, concerts, etc, dedicated to media and entertainment
Recognizes a mixed reality or spatial computing experience—including Apple Vision Pro, Microsoft HoloLens, or similar platforms—that blends physical and digital environments for creative, educational, or brand purposes.
The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by using special equipment

Virtual & Immersive Features

Best audience integration into a virtual or remote event, conference, celebration, media/entertainment experience
Recognizes an immersive or virtual experience that best fostered meaningful audience participation, dialogue, or community connection through its interactive design.
Honors the individual who delivered the most compelling, engaging, and authoritative hosting performance within a virtual, live-streamed, or immersive event format.
Celebrates an immersive or virtual experience distinguished by the excellence of its interactive design—intuitive navigation, responsive mechanics, and meaningful user agency.
Only the AI Integration in the experience, project or content will be evaluated and scored.
Best, most innovative, and effective or creative use of virtual reality, creating an immersive environment specifically to experience in VR headsets.
Immersive or Virtual content, tools & experiences designed for any device that is wearable (smart glasses, headsets, watches, monitors, rings, etc)
The visual aesthetic of the experience (Metaverse, game, etc) will be evaluated.
Only the written portions, or transcripts of audio recordings, of the piece will be evaluated
Only the commerce element of the experience or world will be evaluated.

Creative Innovation

Recognizes a project that creatively integrates AI tools into the production of original creative content—whether visual, audio, written, or experiential—demonstrating meaningful artistic or strategic application.
Honors a project in which AI was deployed as a functional utility—automating workflows, processing data, or powering tools—that measurably enhanced a creative or marketing outcome.
Celebrates the design and construction of an original game—whether for entertainment, experiences, or storytelling—evaluated on spatial creativity, atmosphere, and narrative coherence.
Honors creative work—images, video, copy, audio, or interactive experiences—primarily generated or significantly enhanced using generative AI tools, evaluated on creative quality, intentionality, and effective use of the medium.
Celebrates the design and construction of an original virtual world or immersive environment—whether for games, experiences, or storytelling—evaluated on spatial creativity, atmosphere, and narrative coherence.

Podcasts

Individual Episodes

Celebrating individual podcast episodes or specials that explore key topics, trends, and insights in advertising and marketing industries.
Podcast episode featuring content which guides listeners or answers questions, including advice and tutorials
Podcast episode featuring content that supports and promotes belonging and inclusion of all kinds
Podcast episode featuring content discussing, highlighting, or promoting various aspects of business, business events, or figures in business
Podcast episode featuring content focused on true crime, criminal cases and figures, and dramatic real life events
Recognizing individual podcast episodes or special releases that highlight cultural institutions, bringing behind-the-scenes stories, companion narratives to exhibits/collections and cultural insights to listeners.
A standalone podcast episode presenting documentary storytelling or historical narrative—evaluated on research depth, narrative structure, production quality, and the authenticity of its historical perspective.
Podcast episode featuring content discussing, highlighting, or promoting educational and/or informational topics
A single podcast episode on personal finance, investment, banking, or fintech topics—produced independently or as part of a branded series.
Podcast episode featuring content discussing, highlighting, or promoting government/political events, issues, or figures
Podcast episode featuring content on health and wellness. Includes mental and emotional health, meditation, medicines, etc
Podcast episode which examines a the history of an individual or group or explores historical matters, including recent history, ancient history, biographical work, or historiography.
Podcast episode featuring a host, or hosts, who interview guests
Podcast episode featuring content that celebrates, promotes, or explores the LGBTQ+ community.
Podcast episode featuring content news topics, political happenings, and recent updates and headlines
Podcast episode featuring content discussing, highlighting, or promoting professional services content or independent professional service contractors
Podcast episode featuring content created to promote overall societal well being, including causes, events, fundraisers, etc.
Podcast episode featuring content discussing, highlighting, or promoting different societies and their cultures
Podcast episode featuring content discussing, examining, or promoting sports franchises, figures, issues, or sports-related topics
A single podcast episode produced by a student or student team as part of an academic program or independent initiative—evaluated on audio quality, storytelling, and subject matter depth.
Podcast episode featuring content discussing or debating goods, services, programs or companies that are environmentally friendly
A single podcast episode dedicated to technology topics—including software, hardware, AI, startups, product innovation, or digital culture—produced independently, by a brand, or as a trade/industry publication.
Podcast episode featuring content discussing Television or Film
A single podcast episode produced and distributed in video format—whether on YouTube, a streaming platform, or a dedicated video feed—evaluated on production quality, hosting, and content depth.

Podcast Series

Recognizing podcast series that delve into advertising and marketing topics, offering insights, trends, and expert advice to industry professionals.
Podcast Series featuring content which guides listeners or answers questions, including advice and tutorials
Podcast series featuring content that supports and promotes belonging and inclusion of all kinds
Podcast Series featuring content discussing, highlighting, or promoting various aspects of business, business events, or figures in business
Celebrating podcast series that explore cultural topics, institutions, and experiences, from museums to historical landmarks, in an engaging, educational format.
A podcast series in documentary or historical storytelling format—evaluated on narrative arc, research rigor, production craft, and the depth and authenticity of its subject matter.
Podcast Series featuring content discussing, highlighting, or promoting educational and/or informational topics
A podcast series focused on personal finance, banking, investment, fintech innovation, or financial literacy—educational, advisory, or brand-produced.
Podcast Series featuring content discussing, highlighting, or promoting government/political events, issues, or figures
Podcast Series featuring content on health and wellness. Includes mental and emotional health, meditation, medicines, etc
Podcast series that examines a the history of an individual or group or explores historical matters, including recent history, ancient history, biographical work, or historiography.
Podcast Series featuring a host, or hosts, who interview guests
Podcast Series featuring content that celebrates, promotes, or explores the LGBTQ+ community.
Podcast series that is a Capsule, Limited or Mini Series or multiple episodes not part of a recurring series.
Podcast Series featuring content news topics, political happenings, and recent updates and headlines
Podcast Series featuring content discussing, highlighting, or promoting professional services content or independent professional service contractors
Podcast series featuring content created to promote overall societal well being, including causes, events, fundraisers, etc.
Podcast series featuring content discussing, examining, or promoting sports franchises, figures, issues, or sports-related topics
A podcast series produced by a student or student team as part of an academic program or independent initiative—evaluated on audio quality, consistency, creative development, and subject matter depth across episodes.
A podcast series dedicated to technology topics—including software, hardware, AI, startups, product innovation, or digital culture—produced independently, by a brand, or as a trade/industry publication.
Podcast series featuring content discussing Television or Film
A podcast series produced and distributed in video format across multiple episodes—evaluated on production quality, visual presentation, hosting consistency, and overall creative development as a video-first show.

Features

Episodes that set a standard for recording with two or more hosts recognized
The host that showcases the best qualities of hosting a Podcast interview or conversation
The most memorable, entertaining, informative and engaging podcast created and produced by independent groups or individuals.
Podcasts recorded in a live setting with an audience present
Honors the podcast that demonstrates the most outstanding cover art design—evaluated on visual identity, typography, illustration, and ability to communicate the show's brand and tone at a glance.
Recognizing the most effective strategies for growing podcast audiences, increasing engagement, and expanding reach.
Recognizes a social media campaign, content series, or individual post that made exceptional use of AI tools—whether for content generation, audience targeting, creative production, or campaign optimization.
Only the music used within the piece will be evaluated. Can be a soundtrack/theme or music used for impact within a segment
Honors a podcast—episode or series—that made meaningful use of video in its production, demonstrating creative or storytelling excellence.
Podcasts that demonstrate excellence in editorial, regardless of the subject discussed
Recognizes a branded podcast series produced by or on behalf of a company, organization, or agency—evaluated on creative quality, audience relevance, production value, and alignment with brand objectives.

Categories

Websites

General

Features

Design & Print

Business to Business

Consumer

Corporate Identity

Design & Print Collateral

Direct Mail

Individual Achievement

Outdoor/Environmental

Print Campaign

Promotional

Public Service

Video

Commercials

General

Campaign Categories

Craft

Non-Broadcast

Film/Video

Film/Video Craft

Online Film & Video

General

Campaign & Series

Craft

Advertising & Marketing

Integrated Campaign

Integrated Campaign

Online Advertising & Marketing

General

Campaign

Features

Mobile

Mobile Apps & Sites

Mobile Features

Social

Content & Marketing

Social Campaigns

Social Content Series

Social Video

Social Features

Branded

Branded Entertainment

General

Branded Campaign

Features

Digital Content

Branded Digital Content

Features

Branded Digital Campaigns

AI & Immersive

AI Applications & Platforms

AI Features

Virtual & Immersive Experiences

Virtual & Immersive Features

Creative Innovation

Podcasts

Individual Episodes

Podcast Series

Features

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