Winner Spotlight

Schroders Hari Raya Green Packets 2023
by Antics Holdings Pte. Ltd.

Antics Holdings worked with asset manager Schroders to reimagine the typical Hari Raya green packet given at the end of Eid Al-Fitr in Southeast Asia. Inspired by the Malaysian counting game of Congkak, the team collaborated closely with the Muslim community to transform a cultural symbol into a playful metaphor for smart financial planning while sparking conversations about financial wellness. See how the team at Antics Holdings blended a beloved part of Malay culture with eco-conscious creativity and earned a Gold Davey Award in Design & Print – Business to Business: Direct Mail last year.

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