Winner Story
Ad Infinitum by Oxford Road
Only true audio nerds could make a podcast about ads this good. Oxford Road’s Ad Infinitum digs into the craft behind the spots we hear every day, breaking down what works, what doesn’t and what’s next. Built for creative teams who know every second counts, the series gives audio makers a place to ask sharper questions and rethink what makes great sound stick. Listen to their pilot episode “Starting Right” and hear more about how host Stew Redwine and the team’s passion brought home 5 Gold and 3 Silver Davey Awards last year.
What sparked the idea for the series?
Ad Infinitum was born from a creative itch I couldn’t ignore. There wasn’t a place where audio creative was getting the spotlight. I wanted to make something that honored the work, the makers, and the strategy behind effective storytelling in audio. The spark was simple: if we take this medium seriously, we should have a podcast that does too.
How has your experience been as a host? What do you love about it?
Hosting Ad Infinitum has been one of the most rewarding creative experiences of my career. I love the intimacy of audio — I get to nerd out with smart people, go deep on craft, and explore what actually moves the needle. And it’s made me and the entire team better. Every episode sharpens my perspective and helps me bring more clarity and purpose to the work we’re doing day in and day out.
What aspects of Ad Infinitum are the team most proud of today?
We’re proud that we’ve built something useful. It’s not just content for content’s sake — people use this show. We’ve heard from clients, creatives, and media partners who’ve told us the podcast gave them language to describe what they do or the confidence to try something new. That’s the win for us. We set out to make something that could genuinely serve the industry, and we’re seeing that play out in real conversations and real work.
How does the podcast contribute to Oxford Road’s mission?
Around here, we say, “We just want the ads to work.” Ad Infinitum supports that by doing what we do best — listening critically, asking better questions, and learning from what’s out there. We break down real ads in-market and explore what’s working, what could be better, and why that matters. And as the show evolves, we’ve started to create the kinds of resources I wish I had when I was first digging into this space — like our deep dive on sonic branding, “The State of Sonic Branding“.
This year, the Davey Awards is celebrating ideas from small teams that make waves and shape the future of our industry.
What conversations or reactions has the podcast sparked?
Ad Infinitum has sparked a lot of “finally someone said it” reactions — especially around the tension between performance and brand, and the gap between what we could make creatively and what actually gets bought. We’ve had open conversations about the rise of AI and the risk of scaling mediocrity, the unique power of audio in a video-first world, and the friction points and opportunities between creators, brands, and platforms as we seek to understand what makes audio ads work and how to make them work better.
But the most meaningful feedback has come from creatives and marketers who say the show gave them language — and permission — to push for better work. It’s become a space to explore the why behind what works, not just the what. And if even one person makes a braver, more effective ad because of something they heard on the podcast, I’ll count that as impact worth celebrating.
Ad Infinitum is presented by Oxford Road, produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, sound designed by John Mattaliano, with audio production by Zach Hahn.
Oxford Road proves what a small crew can do with big ideas. If that sounds like your team, submit your best work by May 30th to save with preferred early pricing.