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Juror Spotlight

Michael Maloney, Owner/Chief Creative Officer, Brand Force 5

AIVA Juror Michael Maloney has been an art director, designer, and creative director for over 25 years. He’s a passionate storyteller, a polished yet conversational presenter and an award winning lead designer. He’s done his share of designing, concepting, writing and directing on everything from beauty to banking. Michael has shot television commercials for the Super Bowl, designed underwear packaging for Calvin Klein, websites for pharmaceuticals, and cocktail napkins for beer. He has experience in CPG, B2B, DTC, HCP and just about every three letter acronym kind of advertising there is. Like Massimo Vignelli preached, the life of a designer is the fight against ugliness and Michael Maloney is proud to continue to fight that fight with every project.

We caught up with the designer and creative director to discuss his Lord of the Rings binge, and his quest to design something that will last for generations.

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