Jury Selection: Campara Rozina de Haan, Director, Social Media Marketing, QNY Creative - Davey Awards

Jury Selection

Campara Rozina de Haan, Director, Social Media Marketing, QNY Creative

Campara Rozina de Haan is the Director of Social Media Marketing at QNY Creative, a leading agency in New York City. She has spearheaded innovative digital marketing strategies within the CPG and hospitality sectors, significantly enhancing brand engagement and growth. Her work with high-profile clients like Tao Group Hospitality and major CPG brands like Bonne Maman, BelGioioso and Pomì has not only transformed client relations but also led to the development of award-winning campaigns, earning multiple Graphic Design USA and American Social & Digital Campaign Awards.

As a graduate of the prestigious Willem de Kooning Academy in Rotterdam, the Netherlands, Campara actively engages with the art world, with exhibitions at venues such as MAMA Rotterdam and features in international publications like Kaltblut and PhotoVogue. Her unique blend of artistic vision and marketing understanding continues to drive her impact, shaping both industries.

Campara shared the three books that impact, inspire and transformed her, and reminisced about how a favorite ad was banned for vulgarity.

Campara's Picks

Books

Outliers: The Story of Success by Malcolm Gladwell
This book has been transformative for me. It highlights the important role of unique opportunities and cultural legacy, reminding me that success isn’t just about hard work—it’s about making the most of the chances we’re given. This perspective drives me as a Director to create environments where my team and clients can find their own paths to outstanding achievements.

The Five People You Meet in Heaven by Mitch Albom
A favorite of mine. This novel delves into the idea that everyone is connected and that our actions have ripple effects beyond what we can see. It has impacted my understanding and perspective of relationship dynamics and the unseen influence we can have on each other’s lives.

101 Essays That Will Change the Way You Think by Brianna Wiest
Wiest’s essays inspire me to critically examine and evolve my beliefs and actions, reinforcing the importance of empathy and adaptability in forging meaningful connections and driving innovative strategies.

Artists / Creators

Frank Ockenfels III
I deeply admire Frank Ockenfels III for his innovative photographic techniques and his ability to capture raw, emotional energy in his portraits. His work inspires me to incorporate authenticity and emotional resonance in my visual content, ensuring that each piece is honest work and also evokes feelings.

The Blaze
A unique ability to blend mesmerizing visuals with evocative music, creating an immersive experience that transcends traditional media. Their innovative approach to storytelling through music videos inspires my methods in digital marketing, where I strive to blend various media forms to create richer, more engaging user experiences.

Eman Ali
Her work with its dramatic and romantic lighting, offers a unique perspective on societal norms. Her ability to discuss subtle societal cues in her imagery inspires me to delve deeper into cultural narratives within my projects, aiming to speak on themes that resonate on a more profound, often unspoken level.

Ad Campaigns / Commercials from the early 2000s

The Dutch “Want to Learn English” commercial
One of my top favorites because it brilliantly uses humor and a touch of controversy to underline the importance of understanding English. Despite being banned for its vulgar lyrics, I appreciate how it pushed the boundaries of conventional advertising.

Ikea with the Lamp commercial
It’s about an old lamp being replaced and left out in the rain, only to have a twist where the focus shifts, humorously commenting on people’s emotional feelings for inanimate objects. The ad cleverly played with audience expectations and delivered Ikea’s message about the joy of the new.

The ‘Even Apeldoorn Bellen’ series from Centraal Beheer, including the commercials ‘Rio,’ ‘Leeuw,’ and ‘Cleaning Ladies’
Many ‘Even Apeldoorn Bellen’ ads are funny and relatable; their team did a great job creating the campaign concept of using humor to highlight the unexpected need for reliable insurance. Created in the late ’90s, this concept is still used in their commercials in 2024.

Movies from the early 2000s

Amélie
The first independent film that captivated me with its whimsical charm, vibrant storytelling and of course, beautiful music. I first saw it when I was 12 and have loved re-watching it over the years. The way it’s shot and how fragile, real and relatable Amélie is really inspires the way I try to look at the small things in life.

Eternal Sunshine of the Spotless Mind
A movie that captivates me with its inventive take on love and memory, set against a futuristic backdrop that explores real-world emotional complexities. Its blend of science fiction and raw emotional storytelling inspires me to think outside the box and infuse my own work with complex characters and unconventional narrative arcs.

Donnie Darko
To me, the movie was ahead of its time in several ways, especially in its narrative complexity and thematic depth. The film blends elements of psychological thriller, science fiction, and teen drama, which wasn’t as commonplace in cinema at the time. It’s a movie that almost 25 years later can still provoke thought.

When you enter your creative projects into the Davey Awards, they land in front of accomplished jurors like Campara. The deadline has been extended to September 13th. Enter now before time runs out.