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Winner Story

What Fresh Hell: Laughing in the Face of Motherhood by Adalyst Media

Sit down with your “mom friends,” Amy Wilson and Margaret Ables to discuss raising children, where every day brings a new “fresh hell” to deal with. These two moms have different approaches to parenting, but can still commiserate over the shared inanity of motherhood. Produced by Adalyst Media, their podcast “What Fresh Hell: Laughing in the Face of Motherhood” took home two 2023 Golds in Podcasts – Features: Best Co-Hosts and Podcasts – Individual Episodes: Advice, plus a 2023 Silver in Podcasts – Individual Episodes: Interview or Talk.

Adalyst Media was founded five years after you started What Fresh Hell. What was the impetus to create your own podcast network?
What Fresh Hell quickly became popular with advertisers because of our all-mom audience demographic. We built our own systems to manage that advertising and maximize our available inventory. When we were approached by larger networks about acquiring our podcast, we discovered that we were more profitable remaining independent because of these processes we’d created.

How does Adalyst Media define creative success?
Adalyst Media is female-owned and female-operated, and we consider ourselves successful whenever our small business helps other female creators increase their outreach and monetize their content. Creatively, I’d say we define a podcast as successful when it makes the lives of its listeners better—either by giving a sense of community, by offering useful takeaways, or by exposing listeners to viewpoints and ideas they might never have considered. Podcasts can bring an intimacy and depth of exploration that we think is unmatched.

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