Did you know there are over 2,000,000 possible sandwich combos at Subway? The sandwich chain asked Brand activator Anagram to “hack” the menu and urge fans to share wild sandwich creations across social media, turning customization into a fun and shareable challenge. “Sub Hackers” exploded into a global campaign that won a 2023 Gold Award in Integrated Campaigns in Marketing Effectiveness. See how Anagram broke the internet with a tuna, potato chip, and jalapeño sub.