Intermountain Health, a healthcare system based in the American West, needed to update their brand image to reflect the personalized, respectful treatment at the core of their patient care philosophy. Design and branding agency FutureBrand stepped in to deliver a modern, welcoming brand identity that invites patients to trust Intermountain with their healthcare journey. With simple but human-centered copy like “How are you feeling today?”, the new branding earned 2 Golds in Design & Print for Corporate Identity – Brand Identity and  Corporate Identity – Identity Style Guide.