Anguilla: a tiny Caribbean island with a big reputation. Following Hurricane Irma in 2017, Anguilla Tourist Board began searching for a social marketing agency that could put them back on the map as a high-end but accessible destination. Big Idea Advertising stepped in with “Beyond Extraordinary”, an integrated campaign that let the island’s natural beauty (and 33 white powder beaches) do the talking. The campaign was a success on all sides: Anguilla has since been voted #1 Island in the Caribbean 3 years in a row, and Big Idea took home 2023 Gold: Social – Social Features: Best Visual Appeal.